How Effective is your Hotel’s Marketing?

At Lights On Digital we Deliver Clear Strategic Vision & Transparent Reporting

Web Direct Marketing

High ADRs require a consistently fresh approach to your web direct channel. Our unique approach provides management teams with unparalleled insights.

Revenue Optimization

In a highly competitive hospitality market it takes precise strategy and execution to outperform your competitors while attracting the right guests for your hotel.

OTA Management

OTAs have changed the way hotels reach their target market and how guests shop. Be sure you are deploying the right strategies while not hindering direct channel efforts.


  • Will Song
    Will SongCoFounder & VP of Revenue

    Will is a pricing expert with a passion for technology. With over 10 years of experience pricing from hotel rooms to technology products, Will has brought entrepreneurial insight in his ability to think outside the box for strategies on reviving distressed properties.

    Previously, Will managed the revenue strategy for 15 properties as well as oversee the online channel, achieving record breaking RevPar growth during his tenure. Will holds a BA in Economics from University of Chicago where he studied optimal pricing algorithms.

  • Patrick Ahler
    Patrick AhlerCoFounder & VP of Marketing

    Patrick is a dedicated performance marketer. He has 15 years of experience delivering phenomenal online marketing results, a bachelors degree in computer systems, and has played various roles from entrepreneur, executive, to coder & designer, to project manager in the production of hundreds of web projects.

    He is fascinated with  leisure destination guest booking habits and consumer psychology studies through web analytics. Patrick is excited about and believes in empowering owners and hotel managers through data.

Don’t Operate In the Dark Anymore

Shed some Lights On Your Marketing with Data Driven Decisions

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