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In Web Direct Posted

The Importance of Web Direct

The Importance of Shifting Web Direct Business and the Future of OTAs As professional hoteliers in 2016, you are all well aware that the fight for capturing and retaining online customers is a never-ending battle.  Your bread and butter, the undiluted, commission-free web direct business is constantly being wooed by not only other properties, but […]
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In Case Studies Posted

Case Study: Napili Kai Beach Resort

Napili Kai Beach Resort SITUATION: Over the past five decades, Napali Kai Beach Resort, overlooking Maui’s stunning Napili Bay Beach, has enjoyed a loyal following of guests looking to “discover the unhurried way of life.” A nearly 5-star rating on TripAdvisor speaks to the resort’s reputation, with many guests returning year after year for the […]
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In Uncategorized Posted

Marketing your Hotel with Pokemon Go

You’ve heard the buzz, you’ve probably seen the droves of zombie like players hunched over their iPhones out trying to “catch them all”. What you may not have seen is the rapid expansion of this game, Pokemon Go, as a marketing opportunity for brick and mortar businesses. We’re in new marketing territory here and the […]
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In Business Updates, Web Direct Posted

Website Launch: TwinFarms.com

Lights On Digital is pleased to announce the launch of the new TwinFarms.com website! TwinFarms is an all inclusive, all suites experience in beautiful Vermont. Often featured in magazines for it’s stunning countryside scenery, artistic suites, and savory cuisine, this Relais & Chateux property was a pleasure to work with. The site was built to improve the […]
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In Business Updates, Web Direct Posted

Website Launch: NapiliKai.com

Lights On Digital is excited to launch the new website for Napili Kai Beach Resort (www.NapiliKai.com). The website features aerial photography and video throughout the site that showcases the beautiful resort and surrounding area.  The site has been developed to support mobile and tablet traffic using responsive site design. Graphics were updated to support Apple […]
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