In April 2014 LightsOn digital was formed to fill a need for experienced and knowledgeable web direct marketing as well as revenue management. We are focused on providing powerful services and strategic engagements to independent hotels, resorts, and micro chains. Born out of the desire to not just manage, but to improve upon, to make a lasting and impactful difference for our clients, LightsOn Digital aims high and delivers.
Marketing has changed dramatically over the years and with the advent of the web the ability to understand your guests and the process of turning lookers into bookers has evolved. Until recently technology costs have limited the smaller businesses from participating in this change.
At LightsOn we’ve made it our mission to empower hotel managers and owners to utilize these now core data metrics to improve their business outcomes.